“Stakeholders, staff, customers, clients, partners and the general public- I have ensured that the right conversations have taken place at the right time to secure mutual understanding, buy-in and collaboration to deliver the aims of the project.”
Communications, Stakeholder Engagement & Marketing
I have worked with start-ups and well established businesses to build and implement new communication and marketing strategies. These achievements includes stakeholder mapping, stakeholder engagement meetings, networking events, media consultation, and working directly with suppliers, to ensure clarity and purpose to all messaging.
Case Studies
CAYO- Project Manager
For the launch of this start up, I developed and executed sales and marketing strategies, driving business growth and market penetration. I managed social media presence and content creation, significantly enhancing brand visibility and engagement across platforms. This increased our market reach by 700% in 3 months, as well as establishing a reputation that attracted influencers for collaborations. Furthermore, I oversaw the launch of new business initiatives, expanding the company's portfolio through targeted communications and public relations efforts.
Transport for Britain- Strategic Engagement Consultant
I spearheaded the communications strategy for the launch of a national transport lobby organisation, including branding, website development, social media management, and a national advertising campaign. I developed and executed comprehensive media strategies that increased public awareness and supported organisational goals. Through my ability to cultivate relationships with key stakeholders and suppliers, I ensured consistent messaging and effective communication across various platforms.
Artisan Creative- Communications and Marketing Consultant
Artisan Creative is a small, very innovative business that produces books, recordings and performances. I have helped them on an ongoing basis to build their communication and marketing profile, increasing their visibility in a very crowded and difficult marketplace. This has included building a much more focused social media presence for the two books they have recently published, along with a touring show. By developing a social media plan and by building a network of influencers the products are now reaching precisely the targeted audience and in turn are increasing sales.
energie Fitness- Openings Manager
As Openings Manager, I led the marketing and communications strategy for the successful launch of a new gym branch, focusing on member acquisition through targeted digital marketing campaigns. I coordinated day-to-day operations while overseeing internal and external communications to ensure seamless customer experiences and stakeholder relations. The results of these initiatives meant we launched as the most successful pre-sale gym in the UK and Ireland
The Rail industry- Project Coordinator
I have had various short term roles within the rail industry where during projects I managed communications with key stakeholders, oversaw the coordination of communication materials for both internal teams and external stakeholders, and assisted with strategic planning and communications research. This work has contributed to the development of business proposals and client presentations.
“My business partner and I created a new consumer brand in our spare time, after several months, it was clear to us that we needed to hire some full-time help. We were then introduced to Lucy by a mutual contact and she was a breath of fresh air. She quickly grasped where we’d got to in the process of trying to launch the business and took the lead, bringing all the various strands (product design, manufacturing, branding, packaging, website, third-party logistics provider, etc) together to get us to a position where the business could be launched. After a successful launch, Lucy stayed on board for a number of months to ensure everything was running smoothly and handed over to her successors (it required 3 full-time people to replace her!) seamlessly. I would very much recommend Lucy to others”
— TOM BURKE, FOUNDER OF CAYO
